Harvards Business Case Study (HBS)

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Harvads Bussiness Case Study (HBS)

Individual Assignment Name: Nur Idayu Binti Ghazali Matric num: SX123331CSRF01 Harvads Bussiness Case Study (HBS) AIR ASIA Read and Understands HBS on AIR ASIA 1) Briefly describe the trends in the global airline industry.. 2. What is the business level strategy adopted by Air Asia? 3) How does Air Asia achieves customer leadership through differentiation? 4) identify the way Air Asia can custains its competitiveness through the business level strategy Briefly describe the trends in the global airline...

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Havard Business Case Study (Air Asia)

The trends in the global airline industry. The global airline industry is currently characterized by slack passenger demand, soaring fuel prices, and a slowdown in the global economy (the industry is cyclical, and its performance is closely linked to the GDP growth). Instead of engaging in competition and turf wars, currently, companies in the industry are focusing on improving profitability, especially in markets where they already have a strong presence. Mergers, joint ventures, and other strategic alliances are slowly becoming the norm...

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